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The Edge

090926-jumpThere is a saying “those who want look for means, those who do not — seek for reasons”. It’s easy to say “I have no time.” I do this myself far too often. With a growing family and new demands for my time — privately and professionally — explanations are readily at hand.

Time, however, is not a resource. Time does not wait. You cannot store time either. “Saving time” is a figure of speech. As anyone or anything on our planet we are submerged in time, and it is our decisions that define whether we use this time well or not.

Efficiency for its own sake is a recipe for disaster — something I’m becoming more aware of in nowadays corporations competing on the global market. “Efficiency” is just the means. The “why” is more important.

We can become extremely efficient at doing the wrong things. Or forgetting what is truly important.

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